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Voice

How Nclusion sounds, in writing and out loud. Use these principles for product copy, marketing, decks, social posts, and anywhere words go out under our name.

Principles

Empowering

Speak to people as capable. Lead with what they can do, not what we offer them. Position the reader as the protagonist — we're the tools, they're the change.

Bold

Take a position. Hedged language, corporate softeners, and "we believe"-style throat-clearing dilute the message. Say the thing.

Concise

Every word earns its place. Cut adjectives, redundant clauses, and warm-up sentences. If a line works without a word, remove the word.

Easy to understand

Write the way you'd explain it to a sharp friend over coffee. Plain verbs, short sentences, no jargon unless the audience uses it themselves.

Accessible

Translatable, screen-readable, globally legible. Avoid idioms, regional slang, and culture-specific references that don't carry across borders or assistive tech.

Inspiring

Leave the reader more capable than we found them. The best Nclusion writing makes someone close the tab and start building.

Examples

Same idea, two ways. The left column is what we don't write. The right column is what we do.

Don't

We're excited to announce our innovative new platform that helps businesses unlock their potential.

Do

Build the company you couldn't yesterday.

Why: Cuts the launch-press throat-clearing. Puts the reader, not us, at the center.
Don't

Our solution leverages cutting-edge technology to streamline your workflow.

Do

Ship faster. Skip the busywork.

Why: Replaces buzzwords with the actual benefit. Two short verbs do more than fifteen vague ones.
Don't

It is recommended that users review the documentation prior to onboarding.

Do

Read this first.

Why: Direct, plain, accessible. Passive voice and Latinate verbs slow comprehension and translate poorly.
Don't

Empowering underrepresented founders through innovative financial inclusion solutions.

Do

Capital where it's needed. No gatekeepers.

Why: Specific and bold beats abstract and safe. Names the thing instead of dancing around it.

Quick checks before you publish

  • Read it aloud. If you stumble, rewrite it.
  • Cut the first sentence. Does it still work? Usually, yes.
  • Replace any word a 12-year-old wouldn't use, unless the audience demands it.
  • Remove every adverb. Add back only the ones that change the meaning.
  • Could a competitor put their logo on this and have it still ring true? If yes, sharpen it until they can't.